For manufacturing companies, the customer relationship doesn’t end when equipment is delivered. In fact, what happens after the sale often defines long-term customer satisfaction.
Who is Somero?
Somero Enterprises, Inc., a global manufacturer of advanced concrete placing equipment, understands this well. As the company expanded its global footprint, ensuring consistent post-sales follow-up across customers and regions became increasingly challenging.
Scaling Up
Manual reminders and informal tracking made it difficult to guarantee that every customer received timely, relevant follow-up. Somero needed a more structured and scalable approach—one that supported growth without adding administrative burden to sales teams.
By implementing Issuetrak, Somero automated the creation of post-sales follow-up issues tied directly to each machine sale. Follow-ups are generated at predefined intervals and include important context such as machine details and purchase information.
Top Features
To maintain control over customer communication, Somero uses suppressed email notifications, allowing teams to review and refine issues internally before reaching out to customers. The Task Manager helps coordinate responsibilities and ensures follow-ups are completed on time.
The result is a repeatable, proactive post-sales process that improves internal coordination and strengthens customer relationships. With Issuetrak, Somero can scale customer engagement confidently—without relying on manual tracking or overburdening sales teams.
Overview
For manufacturers, maintaining strong customer relationships after the sale is critical—but manual follow-up processes don’t scale. With Issuetrak, Somero automated follow-up issue creation tied to each machine sale, giving teams a structured and repeatable process. Internal review and task coordination ensure customer outreach is timely, relevant, and aligned.
→ Read the full case study
